Genre: Pop / Classic Rock
Sub-Genre: Film / Entertainment / Politics
Institution: Wenner Media LLC / Publisher: Jann Wenner
Target Audience: Mainstream, Wide Audience, does not seem to apply to a certain age range or theme although it may be preferred by those slightly older, 15 upwards perhaps.
Analysis: The Masthead refers to several different themes, such as Blues Songs, Rock Songs and even a Rock and Roll band therefore giving it a much more appealing look to older people, around 30-40 or onward.
The House Style is very contrasting, allowing itself to stand out. The red and black Masthead, for example stands out against the all-white background. The colour scheme on the coverlines are also quite stereotypical, themed colours as this issue of the magazine was released in December, close to Christmas.
The magazine is easily recognizable by its masthead, which is a part of every issue. The magazine also quite commonly has a black on white theme, coverline text normally contrasts the central image.
The Central Image shows a character from a popular film, most readers would quickly identify the character and those interested in the film may choose to pick up the magazine for that purpose. The focus on film characters also shows that the magazine is not primarily focused on music, despite still being a major factor.
The Splash of the magazine is related to the central image, showing that the primary article of the magazine is also featured on the front cover. This shows the article that is most important for the issue and is most likely to attract more readers. The Splash is also anchorage text, it fixes the meaning of the image behind it so there is no confusion.
The Cover lines show that the Magazine is also focused on multiple different things, though primarily Music. It also focuses on film, TV and more. Artists, Albums and individual singles however seem to be a more significant part of the magazine.
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