Mojo Magazine
Genre: Pop
Institution: Bauer
Target Audience: Older Generation, looks at Pop through time, undefined to one genre or theme.
Analysis: The Masthead quite commonly contrasts the primary colour on the cover, white on black (above), although black on white is also a possible combination. The coverlines also contrast well with the background, as well as the splash, this helps them to stand out and grab a readers attention. The Masthead is always the same, which is good for brand identity, meaning that the magazine is always easily spotted and recognizable by consumers.
The central image commonly features a celebrity or celebrities who are featured prominently later in the magazine. The splash also outlines the central image as well as the article later on in the magazine.
The articles featured in the magazine feature both contemporary and older artists and bands meaning it applies to several different generations and many different genres and themes.
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