Evaluation - Question 3

 

3.  What kind of media institution might distribute your magazine and why?

Wenner Media LLC

As referenced in my pitch, I think one potential institution that may be interested in my magazine could be Wenner Media,


This institution has published one magazine that is very similar to my own, and has provided much of the inspiration for my own magazine. Though they may be reluctant to publish a magazine with so many similarities to their own. 

I believe that my magazine, however, may offer the selling point of being more focused on music whereas Rolling Stone features politics, entertainment and films much more heavily. Though some of these elements are touched on in my magazine, they are much less of a dominant feature. 

They could consider publishing my magazine as a branch off from their own, publishing a magazine that becomes much more focused on music, allowing the original magazine Rolling Stone to still focus on other elements.


Bauer Media

Perhaps from a less specific perspective, I also chose Bauer Media as one of the institutions that may consider publishing my magazine. 


Unlike Wenner Media that specialised more on a few specific magazines, Bauer Media covers a wide array of magazines from Birds to Cars, however one particular theme is for music magazines. They publish several music magazines ranging to all kinds of different genres.

One particular magazine, with the most similarities to my own, is Mojo. Much like my magazine, Mojo does look back at some aspects of music from the past - when it was considered Pop - and also featuring reference to how this genre is still being shown today. 

Perhaps one stand-out difference between my magazine and Mojo is that my magazine looks back further, as far as the 50s as well as focusing on the music's impact today and how it is still being performed.